Just saw this ad and could not believe it. It’s almost like having people save up enough Raleigh Cigarette Coupons (remember them?) so they could get a treatment for lung cancer! It would be a whole lot better if they just donated $1.00 to JDRF with every combo meal or every chicken sandwich. But to promote a HUGE cup of soda ( I realize it could be a "diet soda") is not very P.R. smart.
And what’s more, The Juvenile Diabetes Research Foundation defends it by saying the following:
“JDRF supports research for type 1 diabetes, an autoimmune disease that results when the immune system attacks the cells in the pancreas that produce insulin, therefore requiring a child or adult with the disease to depend on insulin treatment for the rest of their lives. It is a common misconception that type 1 diabetes is caused by obesity or eating too much junk food or sweets.”
Okay, they may be right but a bucket of regular soda sure isn’t going to help a person who may be pre-diabetic or have diabetes. Why not give a dollar for each half gallon of ice cream or each box of Oreo cookies sold then?