Diabetes Irony

Just saw this ad and could not believe it. It's almost like having people save up enough Raleigh Cigarette Coupons (remember them?) so they could get a treatment for lung cancer!  It would be a whole lot better if they just donated $1.00 to JDRF with every  combo meal or every chicken sandwich. But to promote a  HUGE cup of soda ( I realize it could be a "diet soda") is not very P.R. smart.

And what's more, The Juvenile Diabetes Research Foundation defends it by saying the following:

 “JDRF supports research for type 1 diabetes, an autoimmune disease that results when the immune system attacks the cells in the pancreas that produce insulin, therefore requiring a child or adult with the disease to depend on insulin treatment for the rest of their lives. It is a common misconception that type 1 diabetes is caused by obesity or eating too much junk food or sweets.”

Okay, they may be right but a bucket of regular soda sure isn't going to help a person who may be pre-diabetic or have diabetes.  Why not give a dollar for each half gallon of ice cream  or each box of Oreo cookies sold then?

Focus Express Mail Pharmacy Donates $25,000 to Juvenile Diabetes Research Foundation to Sponsor Four Fundraising Walks.

 

 Focus Express Mail Pharmacy donated $25,000 and was a major sponsor at four walks benefitting the Juvenile Diabetes Research Foundation (JDRF) of Philadelphia and South Jersey in the Fall of 2008. These “Walks for the Cure” took place in Parvin State Park, Salem County, NJ on 10/5/08, Cooper River Park in Pennsauken, NJ on 10/19/08, and the Philadelphia Art Museum in Philadelphia, Pa. and the Bucks County Community College in Newtown, Pa., both on 10/26/08. These annual events attract thousands of people to raise monies to support research efforts in finding a cure for diabetes and its complications. “It is an honor for all of us at Focus Pharmacy to provide our continued support to the diabetes community to raise awareness for juvenile diabetes and research," said Joel Shpigel, R.Ph./CEO.

 

 Left to Right) Focus Express Mail Pharmacy’s Joel Shpigel, R.Ph., CEO / Co-Founder, Robin Berger Special Events Manager South Jersey Chapter JDRF, Stephen T. Blocher Executive Director South Jersey Chapter JDRF, Ellen Rubesin Executive Director Eastern Pennsylvania Chapter JDRF, Nick Braccia, President / Co-Founder of Focus Express Mail Pharmacy and Rae London, Vice President of Customer Relations of Focus Express Mail Pharmacy.